Learn How to Build a Wildly Profitable Cleaning Business That Can Run and Grow Without You

You tell us where your business is at and how to reach you, and you go on the list. When the doors open you'll hear from Jason first, with the full details and the pricing, before it goes out anywhere else.

There are two different groups and they sit a long way apart on price. The Self Maid Academy will be a low monthly figure, designed for newbies and businesses under $10k/month. The Self Maid Mastermind is a higher-ticket, one-time fee, capped at a small group, and it runs for six months where you'll get direct support from Jason. Exact numbers go out closer to the launch.

Two different groups. The Self Maid Academy is built to get you to $10K months. Courses that walk you through how to get clients easily, price your services correctly and get the core systems in place, plus group Q&A calls with Jason.

The Mastermind is the more intensive one, for scaling past that toward six and seven figures, with one-on-one support rather than a curriculum.

Both tiers also get free access to MaidOS, a software built by Jason for cleaning business owners where you can have all your numbers in one place, pricing and quoting, the hiring pipeline, your SOPs, and an AI coach pointed at your actual business.

This is the one that costs people the most. We've had members sit on the fence for months thinking they weren't ready yet, join, and then wonder why they waited so long. One of them went from 0 to $250K in a year. There isn't a level you reach where you suddenly feel ready, and waiting until you feel confident about hiring or managing people is waiting for something that shows up after you start, not before. If you're doing the work and you can see the ceiling coming, that's the signal. The waitlist costs you nothing anyway, so put your name down and decide later when you can see the actual offer.

Courses on how to run, systemise and scale a cleaning business, from marketing through to HR to the processes underneath. Alongside that there's a forum where you can talk to everyone else in the program, ask what's working for them and share what's working for you, which for a lot of people ends up being the most valuable part. Then Q&A calls with Jason, one-on-one support if you're at Mastermind level, and free access to MaidOS, a software we're building out with a growing set of tools to go with you as the business grows.

Most people teaching this sell coaching for a living. Jason owns a cleaning business that still runs today — two locations, 70+ employees, doing multiple six figures a month — and it's under management, so it runs without him. That's the exact thing he's teaching you to build, which means you can judge whether any of this works by looking at it rather than taking his word for it. Every framework he teaches is in use in a business he's still accountable for, so when something stops working he finds out before you do. Plenty of coaches built a cleaning company, sold it, and now teach from memory. That's not the same thing, and it gets less true every year.

You're flat out because you're the bottleneck, and that's the #1 reason why you should join. The first stretch costs you time and there's no honest way around that. You're building things while still doing the cleans. After that it gives time back, because the work stops being work only you can do. The good news is; you can move at your own pace. Dive into whichever course you need at any given time, join live Q&A calls or watch the recordings later.

We're not going to give you a number, because anyone who does is guessing. You get out of this what you put into it. We've had members double their revenue inside six months — they showed up to every call and actually did the work between them. We've had others take a lot longer, usually because life got in the way, or because they picked and chose which bits to bother with. However, our average member will typically see results in the first 4-6 weeks of joining.

Q&A calls where you can ask about your own business and get Jason's direct input, the community itself, the courses, the tools, and a suite of resources inside the MaidOS software, which you get free access to as part of your membership. You'll also have a direct line to Jason any time so you can DM him and get quick help.

Yes. The model doesn't change, the tactics do. Regional operators often do better than city ones because word of mouth carries further and there's less competition doing it properly — it just means referrals and reputation matter more than ads, and you can't afford a bad clean the way a Sydney operator can. Big-city operators have the opposite problem: more leads available, more competitors racing each other to the bottom on price, so positioning does the heavy lifting. And because this is built for Australia specifically, the parts that genuinely are different state to state — award rates, workers' comp, NDIS — are right for where you actually are, not converted from somewhere else.

If you're not prepared to pay the price, the free content is genuinely great. There are over 130 podcast episodes and hundreds of videos across Jason's social media, and he doesn't hold anything back in them. If you haven't been through all of that already, we'd honestly recommend you start there. This is for people who want to go a layer deeper — better, faster and more predictable results, with more support and the full picture, rather than the pieces of it you happen to find in whatever order you find them.

No. The two separate tiers exist so you don't have to be. If you're solo or under $10K months, the Academy is where you belong and hiring isn't the first problem to solve anyway — pricing & customer acquisition is. If you're past that threshold, you're a better fit for the Mastermind program.

We know, and we know which ones. Members have told us they walked away from a program with no knowledge, more fear about growing than when they started, and a bill they regretted. Here's the honest test, and you can apply it to Jason as easily as to anyone else. One: does the person teaching it still run the business they're teaching you to build, or are they living off a course they made three years ago? Two: can you check their claims, or do you just have to believe them? Three: will they tell you not to join? The Mastermind is capped and people do get turned away, which costs real money — that's the difference between a constraint and a slogan. Before you spend anything, go and consume the free content. If two years of podcasts and videos haven't helped you, the paid version won't either, and we'd rather you worked that out first.

No. If you can use a phone and send an invoice you'll be fine. The tools are set up for you and everything is walked through step by step.