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Learn How to Build a Wildly Profitable Cleaning Business That Can Run and Grow Without You

Two programs from Jason Shipway, who built Enhanced Cleaning to two locations, 70+ staff and multiple six figures a month, and still runs it today, fully under management. One for getting to $10K months, one for scaling past them.

Learn directly from someone who has built a successful cleaning business that is still running today.

Jason Shipway in a client's kitchen

Jason Shipway

CEO of Enhanced Cleaning

Two locations, 70+ staff, multiple six figures a month, under full-time management.

I was 14 when I left school, and by the time I was 18, I had no skills, no qualifications, and no job experience. My family pressured me to get a job, so I scraped together a resume and put it in front of over 100 businesses. But, to nobody’s surprise, not a single person wanted to hire someone of my calibre. That’s when I realised: if nobody was willing to give me a job, I needed to create one. And in March 2020, Enhanced Cleaning was born.

I spent a lot of time, money, and effort getting absolutely nowhere in the early stages. It took me 3 whole months to land my first customer, a measly $27 house clean that took me four and a half hours (do the maths on that hourly rate!), but I was committed to making it work.

Six years later, I’ve grown Enhanced Cleaning to 2 locations, 70+ employees, and multiple six figures a month in recurring revenue. The business is fully under management and runs without me needing to work in it, allowing me to travel the world and do the things I love.

I run a cleaning business podcast called Self Maid, where I’ve recorded over 130 episodes and 60+ hours of free content. I’ve also been featured on national television numerous times, won business awards, and had articles written about me in publications such as Forbes and Business Insider.

Now I’m helping other cleaning business owners do the same, without the years of guesswork I paid for.

Most cleaning business coaches make their money from coaching. I still make mine from my cleaning business.

Enhanced Cleaning still runs today. Two locations, 70+ employees, multiple six figures a month in recurring revenue, fully under management, without me in it.

Everything I’ll teach you is something I’ve actually tried and tested.

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Pick the Right Program For You

Each one is built for a different stage of the business, so you’re in a room with people facing the same problems you are. Start where you are now, not where you’d like to be.

  1. Academy

    From not started to $10K months

    Built to get you to $10K months as quickly, easily and predictably as possible: marketing, pricing and quoting, the core systems, and the real fundamentals of running a business.

    • Self-paced courses, from setting up the business to fixing your pricing
    • Q&A calls with Jason, plus the full call archive
    • A community of cleaning business owners at your stage
    See the Academy
  2. Mastermind

    From $10K months to a business that runs without you

    Six months in a small cohort, with a program built around your business and a one-on-one call with Jason every month. Building the team, getting you off the tools, and a company that runs and grows without you, so you can take a holiday without being scared to leave.

    • A custom 26-week program built from your own numbers
    • Monthly one-on-ones, fortnightly masterclasses, weekly Q&A calls
    • The hiring and training system behind Jason's 70+ staff
    See the Mastermind

Hear from some of the cleaning business owners I've helped

Started from zero

“Whatever I needed, I just took it from your Skool and filled in all the gaps in my knowledge, and I used that to get to where I needed to be.”
AshAdvanced Commercial Cleaning, rural VIC · over $400K in revenue · Episode 129

Building a team

“One of the reasons I believe I've scaled so quickly and done so well so quickly is because it took out that guesswork for me. If I had a question, I would just ask it rather than ruminating on it for a while.”
Jenna KayCardamom Cleaning, Perth · nearly 4x on the year before, team of 13 · Episode 125

Was working four jobs

“I joined the Skool program Booked Out Cleaners, and since then things have literally just exploded and doubled and doubled and doubled, time after time.”
Ryan CastleCastle Cleans, Sydney · no employees to a team of six · Episode 126

Started on her lunch break

“It's been really valuable having those connections and that support, not just from our group chat but within Booked Out Cleaners. Being able to ask a question in the forum and people get back to you with their thoughts.”
TashSerene Clean, Canberra · first client on her lunch break, now a team of six · Episode 130

Systemized Hiring

“The hiring side of things, which we used the Booked Out Cleaners modules for, has made hiring flow. There's a system to it, there's steps, you follow the steps and it works.”
Megan WaughValley to Beach, Newcastle · a seven figure business, 14 staff · Episode 127

Started on her own

“Taking that jump and investing in yourself and your business, into the community that Jason's created, is being able to learn from someone who's done it and who continues to do it.”
StephanieSydney · Episode 124

Every quote is from the Booked Out Cleaners series on the Self Maid podcast. Booked Out Cleaners is the program the Academy replaced.

Free Bonus

MaidOS

Both programs come with MaidOS, the software I built for this.

Most cleaning business owners run the business across four spreadsheets and a notes app. MaidOS puts the numbers, the pricing and the systems in one place. Access comes with your membership at no extra cost.

Profit Calculator

Work out your true profit per hour on every rate type once wages, super, workers' comp and overheads are in, so you know what a job should cost before you quote it.

Simulators

Test big decisions against your own numbers before you make them, from raising your prices to getting off the tools, and see what each one does to your profit first.

Your numbers in one place

A metrics dashboard, a client tracker, a marketing tracker and a scorecard, so you can see where the business is at a glance.

Brand Moat

The tool behind the Brand Moat course: what makes you the obvious choice in your area.

Policies and SOPs

Policy generators and the full Back Office library, so the standard lives in the business instead of in your head.

Reports

The reports that show where the money is coming from and where it's leaking.

Frequently asked questions

Which one is right for me?

It comes down to where the business is right now. If you haven't started, or you're under $10K a month, it's the Academy, however long you've been going.

At $10K a month or more, the Mastermind is built for you. Pick the stage you're at now, not the one you'd like to be at: you'll get far better results in a room full of people at your stage.

Can I start in the Academy and move up later?

Yes, that's what it's for. The Academy exists to get you to $10K months so the Mastermind becomes the obvious next step, and whatever you spend in the Academy comes off the Mastermind price.

How is this different from every other coaching program?

Most people teaching this sell coaching for a living. Jason owns a cleaning business that still runs today: two locations, 70+ employees, multiple six figures a month, under management so it runs without him. Every framework he teaches is in use in a business he's still accountable for, so when something stops working he finds out before you do.

Does it work outside Australia?

Yes. The model doesn't change from country to country, the local details do. In MaidOS you pick your country and the tools change to fit it, from GST to sales tax and from ABN contractors to 1099s.